Strategic Partnership between Sabre and LoyaltyPlus

LoyaltyPlus and Sabre Announce Partnership to Enhance Loyalty Solutions for airlines 

Date: 6 February 2025

LoyaltyPlus, a leader in customer loyalty solutions, and Sabre, a premier technology provider for the travel industry, today announced the formation of a partnership aimed at enhancing loyalty experiences for airlines and their passengers.  

This new relationship combines LoyaltyPlus’ expertise in loyalty program management with Sabre’s global travel network, creating a powerful platform to offer innovative solutions to airlines. The partnership will use cutting-edge technology and data analytics to deliver personalized customer experiences and optimize loyalty programs across various sectors. 

“Today marks an exciting new chapter for both LoyaltyPlus and Sabre,” said Len Lubbe, CEO of LoyaltyPlus. “By joining forces, we are poised to redefine how brands engage with their customers. This partnership allows us to seamlessly integrate loyalty programs with Sabre’s airline technology, ultimately driving greater value for our clients and their customers.” 

Through this strategic alliance, Sabre’s airline partners can access enhanced offerings, including: 

• Integrated Loyalty Solutions: A unified platform that enables airlines to easily manage and customize their loyalty programs, fostering deeper customer relationships. 
• Data-Driven Insights: Advanced analytics capabilities that provide actionable insights into customer behaviour, allowing airlines to tailor their services and rewards effectively. 
• “LoyaltyPlus and Sabre share a commitment to offering modular, cloud-based solutions with a focus on customer centricity,” said Mike Reyes, Sabre. “By integrating LoyaltyPlus’ capabilities into Sabre’s advanced solutions, LoyaltyPlus will gain an expanded global reach while we can further empower our airline partners to not only attract but also retain customers through targeted loyalty strategies.” 

The partnership is set to begin immediately, and both companies are working together to ensure a smooth integration of technologies and services for all stakeholders involved. 

For more information about the partnership and what it means for clients and consumers, please visit loyaltyplus.cloud or contact: 

Media Contact: 
Len Lubbe 
CEO 
LoyaltyPlus 
[email protected] 

About LoyaltyPlus: 

LoyaltyPlus is a leading provider of customer loyalty and customer engagement solutions, specializing in the development and management of sophisticated, data-driven loyalty programs for airlines and travel-related businesses. With over 25 years of industry expertise, LoyaltyPlus delivers customized, cloud-based solutions that empower brands to enhance customer retention, increase revenue and improve overall passenger satisfaction.

Headquartered in South Africa, LoyaltyPlus has strategic regional representation worldwide, serving a global customer base. For more information, visit loyaltyplus.cloud

About Sabre Corporation:

Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquarters in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.