Building a relationship between you and your customer
Businesses are shifting to a new marketing strategy, focused not only on a larger share of the market, but also on loyalty from their customer to ensure a larger share of the customer base.
A loyalty programme strategy is nothing more than a modern marketing tool that allows you to develop a relationship with each individual customer through multiple touch points in your organisation. Loyalty programmes aim to influence members’ (individuals and companies) behavior through rewards and incentives. These touch points are not limited to traditional physical interactions such as your sales staff and cashiers, but extend to a host of electronic mechanisms such as the internet, smartphone apps, tracking and communication beacons, electronic kiosks and social media to name a few.
A well thought through loyalty programme that underpins a solid Customer Relationship Management (CRM) strategy is no longer that mystic, futuristic and expensive marketing tool reserved for blue chip organisations, but has become an essential marketing tool for even the smallest franchise owner.