LoyaltyPlus Welcomes LAO Airlines as a New Airline Partner

Johannesburg, January 2026

LoyaltyPlus is pleased to announce a new strategic partnership with LAO Airlines, under which LoyaltyPlus will support the airline’s loyalty and customer engagement strategy.

Following a competitive selection process, LAO Airlines selected LoyaltyPlus for its platform capabilities, industry expertise and alignment with the airline’s long-term objectives. The partnership is founded on shared values of trust, innovation and customer focus.

This agreement reinforces LoyaltyPlus’ position as a trusted partner delivering results-driven loyalty solutions for airlines and reflects the company’s continued focus on partnering with airlines that value innovation, reliability and strategic alignment.

“We are proud to have been selected by LAO Airlines,” said Len Lubbe, CEO of LoyaltyPlus. “Their decision reflects confidence in our team, our strategic vision and our ability to deliver tangible value in complex and competitive environments.”

LoyaltyPlus thanks the LAO Airlines team for their professionalism and trust throughout the evaluation process and looks forward to building a strong and successful partnership.

About LoyaltyPlus

LoyaltyPlus is a specialist provider of loyalty and customer engagement solutions for airlines. With a strong focus on flexibility, data and partnership, the company helps airlines design and operate loyalty programmes that create stronger relationships and long-term value for both customers and the business.

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