When a Member joins the program, it is compulsory for him or her to select one of the participating radio stations as a key beneficiary. As is the norm with loyalty programmes, the Member is the main beneficiary in the Loyal-T programme too. That being said, Members have the opportunity to pledge a portion or all of their benefits to the nominated radio station.

The Corporate Tier makes provision for entities which normally have an existing Membership base of some sorts. By facilitating the participation of their Membership in the Loyal-T programme, a portion of the distributable revenue will flow to the Corporate. In the context of the Loyal-T program, it is envisaged that church congregations and other charitable institutions will join as Corporates and in that manner, they will also contribute financially towards their own organisations.

“With the initial radio advertisement broadcasted during September, the first business partners responded within a day, pledging their support for the programme and expressing their desire to participate. Since then, the feedback was overwhelming and heartwarming”, said Corné Botha, Operations Director of Gratiam Loyalties.