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02 Mar
Loyalty programmes: a question of knowing what works
Experts in digital retail, e-commerce and customer relationship management (CRM) agree that a finely-tuned, well-executed loyalty programme can take a business to the next level of operation. However, the...
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03 Feb
Why businesses need to consider loyalty programmes
Modern marketing tools are key to powerful customer service. If repeat business is about regular customers, then loyalty programmes is the mechanism businesses can use to attract and retain...
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08 Aug
Rewarding all that Frequent Shopping
What drives consumers to shop at specific stores? Stores and businesses have perfected the way of rewarding the consumers that form their target market. Rewards are not necessarily in...
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27 Jun
Optimising Data Intelligence for Increased ROI
Data intelligence is described as the analysis of different types of data, for example internal data, external data, including big data. Companies use this intelligence to better understand the...
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19 Feb
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and...
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22 Jan
Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers....
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24 Nov
From coins to cards to apps
From coins to cards to apps – loyalty in business takes on a new form Both e-commerce and bricks & mortar companies are exploring various channels to not only...
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09 Nov
Loyalty, a must in the hospitality industry says LoyaltyPlus
Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly...
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19 Oct
LoyaltyPlus disrupts in the era of centralised virtual currency
In today’s retail market, there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business, but specifically, the...
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05 Sep
Recognising, rewarding and retaining ‘high value customers’
Leading software solutions provider and independent CRM firm LoyaltyPlus offers practical advice and insight In an increasingly tough economic environment, businesses must do all they can to not only...
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