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18 May
Customer loyalty and brand protection define commerce in 2020
As markets over the world continue to bear the brunt of the coronavirus (COVID-19) pandemic, governments are having to balance the health and welfare of citizens against the very...
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14 Apr
Loyalty underpins e-commerce in 2020 as world goes digital
Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer...
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17 Mar
Range of loyalty programmes reflects the rise of CX
Businesses are spoilt for choice and can use a single model or combine offerings. Effectively matching up a loyalty programme to your brand is as important as the brand...
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02 Mar
Loyalty programmes: a question of knowing what works
Experts in digital retail, e-commerce and customer relationship management (CRM) agree that a finely-tuned, well-executed loyalty programme can take a business to the next level of operation. However, the...
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03 Feb
Why businesses need to consider loyalty programmes
Modern marketing tools are key to powerful customer service. If repeat business is about regular customers, then loyalty programmes is the mechanism businesses can use to attract and retain...
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08 Aug
Rewarding all that Frequent Shopping
What drives consumers to shop at specific stores? Stores and businesses have perfected the way of rewarding the consumers that form their target market. Rewards are not necessarily in...
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27 Jun
Optimising Data Intelligence for Increased ROI
Data intelligence is described as the analysis of different types of data, for example internal data, external data, including big data. Companies use this intelligence to better understand the...
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19 Feb
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and...
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22 Jan
Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers....
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24 Nov
From coins to cards to apps
From coins to cards to apps – loyalty in business takes on a new form Both e-commerce and bricks & mortar companies are exploring various channels to not only...
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