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25 Aug
Driving Marketing with AI
Article posted on ITWeb With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative...
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27 Jul
LoyaltyPlus FrequentShopper drives the future of loyalty programmes
In today’s challenging economic times, more retailers are turning to customer loyalty programmes and frequent shopper initiatives to grow their business. And if the local numbers are anything to...
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13 Jun
LoyaltyPlus FrequentStay enhances guest relationships with hotels
Hotels are showing signs of recovery across the Southern, Western, and East African markets following the turbulence of the past two years. HTI research shows that occupancy rates are...
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12 May
Reinventing airline loyalty with LoyaltyPlus FrequentFlyer
The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year...
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08 Apr
LoyaltyPlus and Currency Alliance work together to enhance LoyaltyPlus’ partnership reach for loyalty programmes
South Africa, 8 April 2022, LoyaltyPlus, leading independent customer relationship management company, signed with Currency Alliance, the leader in enabling easy and low-cost partner connectivity in loyalty programmes, to...
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23 Mar
Reinventing airline cargo loyalty with LoyaltyPlus Frequent Freighter
Just like so many other sectors, the COVID-19 pandemic has had a massive negative impact on civil aviation. In 2020, less than 50% of passenger seats were offered due...
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07 Feb
Top 3 Loyalty Programme Trends for 2022
Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the...
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09 Dec
Fostering customer loyalty this holiday season
Following a tumultuous two years, the upcoming holiday shopping season will be a crucial one for local retailers trying to regain some much-needed momentum. But customers are still managing...
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03 Nov
Choosing the best customer loyalty programme
In the US, consumers hold 3.8 billion memberships in customer loyalty programmes. Closer to home, the average number of loyalty programmes which South Africans belong to has increased to...
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01 Oct
Reimagining customer loyalty in a digital world
Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is...
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