- 24 Jun
- 12 Jun
Customer loyalty should remain top of mind during COVID-19
As businesses strategise over the best way to deal with the COVID-19 pandemic, they cannot afford to lose sight of the importance of sustaining the best customer experience and...
[ read more ] - 18 May
Customer loyalty and brand protection define commerce in 2020
As markets over the world continue to bear the brunt of the coronavirus (COVID-19) pandemic, governments are having to balance the health and welfare of citizens against the very...
[ read more ] - 14 Apr
Loyalty underpins e-commerce in 2020 as world goes digital
Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer...
[ read more ] - 17 Mar
Range of loyalty programmes reflects the rise of CX
Businesses are spoilt for choice and can use a single model or combine offerings. Effectively matching up a loyalty programme to your brand is as important as the brand...
[ read more ] - 02 Mar
Loyalty programmes: a question of knowing what works
Experts in digital retail, e-commerce and customer relationship management (CRM) agree that a finely-tuned, well-executed loyalty programme can take a business to the next level of operation. However, the...
[ read more ] - 03 Feb
Why businesses need to consider loyalty programmes
Modern marketing tools are key to powerful customer service. If repeat business is about regular customers, then loyalty programmes is the mechanism businesses can use to attract and retain...
[ read more ] - 08 Aug
Rewarding all that Frequent Shopping
What drives consumers to shop at specific stores? Stores and businesses have perfected the way of rewarding the consumers that form their target market. Rewards are not necessarily in...
[ read more ] - 27 Jun
Optimising Data Intelligence for Increased ROI
Data intelligence is described as the analysis of different types of data, for example internal data, external data, including big data. Companies use this intelligence to better understand the...
[ read more ] - 19 Feb
Connect, communicate and reward – loyalty should earn more than points
Connect, communicate and reward – loyalty should earn more than points LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the...
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