20 Nov


Centurion, South Africa, 20 November 2020, Asky, The Pan African Airline retains the LoyaltyPlus solution to run their Frequent Flyer Program (FFP) Asky Club by moving to a direct commercial agreement with LoyaltyPlus to enhance the relationship.

The agreement assures continuity for Asky’s Club members through the airline’s migration to a new PSS. It also opens up new member benefits and revenue opportunities for the airline through online purchase of miles via Asky’s website and automated integration with air and non-air partners.

Ahadu Simachew ASKY Airlines’ CEO said “Retaining our partnership with LoyaltyPlus makes the whole process much easier, and the direct relationship will help us to grow Asky Club.”

Len Lubbe, LoyaltyPlus CEO said: “Our integration with multiple PSS providers over the years means we are very well placed to support our customers through their transition from SITA. We’ll be providing active support to the Asky Airlines team to re-engage with their members as the industry emerges from the current crisis.  All the new functionality will be deployed and trained remotely.”

Asky Airlines is based in Togo, Lomé with a network covering 25 destinations in 22 countries of West, Central and South Africa in collaboration with its strategic partner, Ethiopian Airlines. www.flyasky.com

LoyaltyPlus is based in Centurion, South Africa with marketing and support offices in the EU  via a VAR agreement with Loyalty Software Systems (LSS) based in Ljubljana and its datacentre in London UK providing Loyalty & CRM solutions to the airline, hotel and retail markets, with clients in Europe, Asia, Africa and around the globe.

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