Gamification – “Businesses aren’t playing around with tech” says LoyaltyPlus

It sounds far-fetched, but the growing trend among businesses that aim to benefit fully from next-generation technology, is to exploit the application of game mechanics and to drive up loyalty by applying popular techniques upon which gaming is based.

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

Leading software solutions provider and independent CRM firm LoyaltyPlus explains the context of gamification within the realm of CRM, customer life cycle management, customer experience and other business-generating streams.

“Gamification involves leveraging mechanics, principles and techniques used by game designers to engage with players and applying these to non-game experiences,” says Frik van der Westhuizen, Marketing Director at LoyaltyPlus. “And the reality of today’s market is that this process actually enhances customer interaction, operations and many areas of business management that are focused on customer touchpoints.”

According to Wikipedia, “gamification can also improve an individual’s ability to comprehend digital content and understand a certain area of study such as music.”

LoyaltyPlus is particularly cognisant in how gamification can be integrated into and applied through its flagship products in CRMPlus, a cloud deployed solution, allowing secure access to its functionality, wherever internet presence is available.

LoyaltyPlus is an all inclusive scalable solution, offering FOUR different levels of functionalities, LoyaltyPlus; AnalyticsPlus; EngagementPlus and MediaPlus. MediaPlus has been designed to bring the power of Social Media, Beacon Integration, Games, Competition Management and Gamification into your CRM strategy.

These functionalities enable our clients to engage and attract upcoming customers in the market to your Loyalty Program in new and exciting ways.

MediaPlus will improve your engagement with your Members by enriching the Member experience journey and adding fun elements to the mix. 

“The essence of gamification is to manipulate user behaviour and achieve the desired result in terms of adoption of non-game applications and processes,” said van der Westhuizen. “The main objective is to improve user engagement and productivity.”