Driving Marketing with AI
Article posted on ITWeb With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative...
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LoyaltyPlus FrequentShopper drives the future of loyalty programmes
In today’s challenging economic times, more retailers are turning to customer loyalty programmes and frequent shopper initiatives to grow their business. And if the local numbers are anything to...
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LoyaltyPlus FrequentStay enhances guest relationships with hotels
Hotels are showing signs of recovery across the Southern, Western, and East African markets following the turbulence of the past two years. HTI research shows that occupancy rates are...
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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer
The past two years have been challenging for the aviation industry. The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year...
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LoyaltyPlus and Currency Alliance work together to enhance LoyaltyPlus’ partnership reach for loyalty programmes
South Africa, 8 April 2022, LoyaltyPlus, leading independent customer relationship management company, signed with Currency Alliance, the leader in enabling easy and low-cost partner connectivity in loyalty programmes, to...
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Reinventing airline cargo loyalty with LoyaltyPlus Frequent Freighter
Just like so many other sectors, the COVID-19 pandemic has had a massive negative impact on civil aviation. In 2020, less than 50% of passenger seats were offered due...
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Reimagining customer loyalty in a digital world
Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is...
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Cargo loyalty emerges to help aviation attract business
A new concept, cargo loyalty, has emerged within retail and related marketing, and all evidence suggests it is already helping to lift the ailing aviation industry off its knees....
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Consumer loyalty – meeting ever-evolving member expectations
Few would argue that the COVID-19 pandemic has changed the way we interact, the way we work and play… the way we live. Businesses have had to adapt and...
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Loyalty programmes key to touch-free generation
The COVID-19 pandemic has revolutionised business operations the world over, and forever changed the way markets engage with customers and how consumers deal with brands. Companies must now face...
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