23 Mar

Reinventing airline cargo loyalty with LoyaltyPlus Frequent Freighter

Just like so many other sectors, the COVID-19 pandemic has had a massive negative impact on civil aviation. In 2020, less than 50% of passenger seats were offered due...

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07 Feb

Top 3 Loyalty Programme Trends for 2022

Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the...

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09 Dec

Fostering customer loyalty this holiday season

Following a tumultuous two years, the upcoming holiday shopping season will be a crucial one for local retailers trying to regain some much-needed momentum. But customers are still managing...

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03 Nov

Choosing the best customer loyalty programme

In the US, consumers hold 3.8 billion memberships in customer loyalty programmes. Closer to home, the average number of loyalty programmes which South Africans belong to has increased to...

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01 Oct

Reimagining customer loyalty in a digital world

Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is...

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02 Sep

Building loyalty is critical during times of COVID-19

The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at the peak of the lockdown measures, several European...

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18 Aug


Centurion, South Africa, 18/08/2021, Drukair, the national airline of the Kingdom of Bhutan has chosen LoyaltyPlus in a direct relationship for continuation of its Loyalty services through migration to...

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02 Aug

LoyaltyPlus helps carry the cargo load

A dedicated cargo loyalty solution is nothing new.  It is, however, less common compared to passenger driven loyalty solutions. Due to the new realities’ airlines find themselves in it...

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12 May

Cargo loyalty emerges to help aviation attract business

A new concept, cargo loyalty, has emerged within retail and related marketing, and all evidence suggests it is already helping to lift the ailing aviation industry off its knees....

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09 Apr

Consumer loyalty – meeting ever-evolving member expectations

Few would argue that the COVID-19 pandemic has changed the way we interact, the way we work and play… the way we live. Businesses have had to adapt and...

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